We help companies navigate growth with clarity through senior marketing leadership, brand and marketing strategy, and trusted executive advisory.

OUR SERVICES

Senior Marketing Leadership

We partner with companies, brands, and organizations navigating growth or transition — bringing senior-level marketing leadership that helps teams clarify priorities, make confident decisions, and move forward with intention.

Fractional or Interim CMO/Head of Marketing
Executive Decision Support and Advisory
Marketing Strategy and Opperations
Agency and Partner Managment

MARKETING STRATEGY & Execution

We help brands define their positioning, sharpen their message, and activate growth through marketing that is culturally relevant, commercially grounded, and built to scale

Go-to-Market Planning
Brand Postion and Messaging
Audience Discovery and Segmentation
Campaign Planning & Strategy
Brand Architecture & Refresh

Culture & Clarity Lab™

The Culture & Clarity Lab™ is our proprietary methodology designed to help organizations align leadership, strategy, and culture, so growth is sustainable.

Culture and Consumer Assesments
Adressing Internal Barriers Preventing Effective Multicultural Marketing
Improving Inclusive Decision making
Enhancing Cross-Functional Execution to Support Multicultural Marketing

SPEAKING & WORKSHOPS

We partner with organizations through facilitated workshops and speaking engagements focused on leadership, culture, brand growth, and navigating change

Keynote Topics (Leadership, Culture, Clarity, Brand Growth, Inclusion, Faith + Work, Parenting + Work)
Custom Team Retreats & Offsites
Panel Moderation & Executive Firesides

COACHING & LEADERSHIP DEVELOPMENT

We provide executive coaching and leadership development that helps leaders gain clarity, strengthen their decision-making, and lead effectively through growth and complexity.

Executive Leadership
Personal /Professional
Career Transitions

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About Us

A New Thing is a brand and growth advisory built to support companies at moments of change — when clarity, leadership, and alignment matter most.

We partner with organizations navigating growth, transition, or complexity, bringing senior marketing leadership, strategic clarity, and practical execution to work that can’t afford to stall.

Our approach bridges strategy, culture, technology and operations ensuring growth initiatives are grounded, executable, and built to last. Marketing is complex, but growth doesn’t have to be. We bring clarity to complexity.

Our Founder

Lydia Smith is a senior marketing leader, brand strategist, and former C-suite executive with deep experience guiding companies through growth, transformation, and change.

She has led enterprise-scale marketing and culture initiatives across global brands and now partners with founders, executives, and leadership teams as a strategic operator — not just an advisor.

Known for her ability to connect business strategy with cultural fluency, Lydia helps organizations move from insight to execution with clarity, confidence, and momentum. Her work is rooted in the belief that growth works best when people, strategy, and systems move together.

Let’s Connect

Contact us. Send us an email or book a discovery call.

Get in Touch